Videos can answer so many questions. For products they tell us how they’re used, and point out benefits we didn’t even know existed. That’s the goal for a series of product videos we’re working on for ActiveWrap, a long time client that specializes in hot and cold therapy wraps.

Each video showcases one wrap from the ActiveWrap catalog of hot cold therapy products. It demonstrates how to use each wrap and how the patented gel packs can be placed to target different areas of the body for maximum relief.

Each video began with a client discussion about the message that that video was going to convey. We then built some storyboards and pre-visualization images of the product and what it was going to do in the video. Using the actual product for reference, 3d models and textures we’re created.

Once the animations were completed it was all brought together in post-production where special effects were added to call out features. Here’s the final video of the ActiveWrap knee wrap.